Social Tone Of Voice

Having a clear tone of voice isn’t simply a ‘nice to have’, it is a ‘must have’ and brands without one are suffering online. Consumers are wise, they’ve seen and heard it all before so if your content doesn’t evoke a response then you might as well have not bothered. We’re specialists in developing clear and well though out tone of voices to enable you to build up a genuine presence online – one that feels human and, most importantly, is recognisable..

Bring your channels to life

Having a clear tone of voice isn’t simply a ‘nice to have’, it is a ‘must have’ and brands without one are suffering online. Consumers are wise, they’ve seen and heard it all before so if your content doesn’t evoke a response then you might as well have not bothered.

In our Social Tone of Voice development we look at how your brand should come across on your social media channels through a dedicated tone of voice workshop where we spend several hours exploring potential options, using a variety of exercises before coming up with a brand style.

We will then deliver two tone of voice options to you based on our findings and once you have selected the one that feels right for your brand we can provide sample content that can be tested on your social channels and adapted based on engagement rate and audience feedback.

We don’t take getting it ‘just right’ it lightly.

A great company who took the time to understand the FRANK brand and develop a clear voice that resonates with our customers and keeps them engaged. Brilliant deliver an excellent service which continues to grow our brand awareness online and has had a positive impact on our bottom line.

Nigel Singh - FRANK* Food Co.