If you missed Part I of our blog, we suggest you click here to find out what we’ve been up to. And then come back to see how we did it… Our challenge was to create an engaging POV video...
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Blog, tweet or product description, making your copy as clear and simple as you can is essential to communicating what you’re trying to say. People’s attention online is absolutely minimal, so you need to make sure you know what you...
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When Unilever’s CMO Keith Weed makes a stand, pretty much the entire marketing world follows suit, so his latest statement on social following should certainly rock the boat of how we approach follower growth and work with influencers. And for a…
If you work in Marketing, Design, Videography etc. chances are you’ve watched Greggs’ latest PR video, Gregory and Gregory. If you haven’t we’re happy to give a re-cap… Greggs, known for their classic Sausage Rolls and Bacon, Bean and Cheese...
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When Goodfella’s approached us about running a campaign for their on pack promotion with Alton Towers and Thorpe Park, we only had one question: “How many tickets can you get us?” To save you reading until the end to find...
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8am: Collect the car from the rental company 930am: Come face to face with a giant galvanised steel cow. Sounds like an interesting day, right? We made the trip over to Bolton Abbey for a special unveiling. The magnificent...
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You’ve been online right? Well of course you have. You’re reading this blog. You’ll probably have seen a meme then too. They come in many different forms - you’re probably most familiar with this form… or this… or if you’ve...
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April 1st – the time of year when marketeers get to flex their creative muscles and have a little fun with weird and wonderful product launches that could almost pass as the real deal. This year, we got the rare…
When we heard that GymKing were having a location shoot in our home town of Leeds with a selection of tattooed models, we thought - how can we get there for Electric Ink? How can we get these models using...
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If you’re not already familiar, IOT stands for Internet of Things: the networking of smart devices embedded with sensors and electronics. Yes that’s right, we are now in an era where we can use the Internet on the go not...
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It’s 7am in Leeds. The roads are clear and the city is barely awake. We’re off to London for Craft Beer Rising to help pull pints, meet the punters and capture it all for Vocation Brewery’s social channels. Sadly not...
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A lacklustre photo of a product surrounded by obvious props. Bland, humourless copy that was clearly written by an agency. We’ve all seen it and - let’s be honest – it’s not doing anything for anyone. People crave authenticity on...
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We headed across the North last month, from the top of the Moors to the hustle and bustle of Manchester with some great shoot days and various multi-disciplined projects to shout about. Starting off with the launch of a new…
Two years in the making, four flavours later and the best (vegan) ice cream you’ve ever tasted… That sounds like a good enough reason to throw a party to us. Our ice cream client, Northern Bloc have worked tirelessly to...
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Imagine seeing behind the scenes on a shoot with your favourite model? Or following the training and off-duty life of a professional rugby player? Maybe even a day in the life of one of the UK’s top barbers? Well, that’s...
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In a world that moves a million miles a second it can be hard to keep up. In an industry that moves equally as fast it can be even harder. Our job is one that is constantly evolving and it...
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It seems within the last year we have been ‘graced’ with some of the most controversial, insensitive and downright offensive Ads we’ve seen in the past decade. This has got everyone at Brilliant thinking about the many avenues and factors...
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With the likes of Rome, Venice and Milan, Rimini isn’t exactly Italy’s most popular destination. But each year, SEGIP rolls around and the small coastal town is taken over for five days of Gelato, Coffee and Pastry celebration. I headed...
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When we signed the Honey Monster as a client we were then tasked with the monstrous task of creating an Instagram feed that stood out, captured the users attention and really portrayed the Honey Monster’s sense of fun. So after...
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Emojis hit screens in the late 1990s on Japanese mobile phones, before making their appearance internationally on Apple’s 2011 iPhone. Emojis are everywhere and are definitely a trend here to stay, cemented by the fact that Oxford Dictionaries named emoji...
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Make no bones about it…our tails are wagging to be working with Bear Bones Dog Treats. This product is truly unique and we can’t wait to introduce it to you! Believe it or not, the story begins in the rocky...
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Initially when people think about university, their first thought is to get as far away from home as possible. For me, it was the opposite way around. See, I’m Leeds born and bred and everyone knows it’s the best city ever,...
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This October I’ll be speaking again at Bread & Jam, the UK’s first Food Founders’ Festival and a chance for emerging and growing brands to learn the best ways to bring their products to market and drive sales. The two...
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It’s hard to believe it’s been 10 years since the first iPhone launched in stores and just how much it changed things. I make no secret of being an Apple fanboy (I’ve wrote several blogs for Brilliant about them in...
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In an age where we can’t remember if we’re supposed to eat eggs or not, whether avocado is actually good for us and what on earth de-mono-un-poly-saturated is supposed to mean, keeping it simple is the easiest option. That’s where…
If you follow my personal Instagram account you may know that I've been in New York. Sorry if I spammed your feed - It's just such a wicked and ‘Instagramable’ location I couldn't resist sharing it. I wasn’t there to...
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Some 46 miles from Leeds is the idyllic country town of Thirsk. Just outside of Thirsk is nothing but rolling fields and farms, cut only by the tracks of the East Coast Trainline. Among those many fields and farms sits...
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So long Starbucks, we’re all for the indies these day. Whether you’re picking up a flat white from La Bottega or stopping by Belgrave for a can of Vocation, Leeds has got you covered with an endless list of independents...
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VOCATION & Co. is Vocation Brewery's first bar, so logically it's in their home town of Hebden Bridge. Their mission was to we really add something to the community and help them to get closer to people who love beer as much as...
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It all started when Frankie Fox got a bumper crop of beetroot from her garden and wondered what on earth she was going to do with it all. After all, you don’t waste good food – Frankie’s dad, the original…
I set off on Friday morning to travel 285 miles… Why I hear you ask? A music festival, holiday with the girlfriend, maybe a road trip in the new Jeep, perhaps? But you’d be wrong - I traveled to Exeter...
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Holmes pipped Davis to win a tactical battle in Leeds, with Alex Garcia slipping from pole to finish third. Tensions were high as the drivers lined up, there'd had been plenty of trash talk in the days running up to...
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Welcome, Artemis! In need of that afternoon pick-me-up, too lazy to put the kettle on? Say hello to your new coffee essential, Artemis Brew. Artemis are a cold brew compony based in Leeds. They also happen to be a new...
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This week Brilliant turned six. A small age for a company but a mature one in the world of social media who’s own lifespan is only a few years more senior. What can I say, it’s been a journey! Time…
One of my favourite films to come out in recent years is Chef by Jon Favreau. In case you haven’t seen it, or heard about it, it’s about a Chef (I know right?) For the past 3 years Belgrave Music Hall...
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Last week was British Sandwich Week, and the team here at Brilliant ran a special campaign for our client, Binghams Potted Meats & Spreads. The Binghams social community is seriously dedicated to the potted beef cause, being one of the...
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You know how it goes: it's Friday evening and your housemate suggests checking out a new place he's seen advertised. Next thing you know, it's Saturday afternoon and you're covered with paint in an abandoned tai chi studio. So as...
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Us dear folks at Brilliant Social Media are an uncommon bunch. We look for brands that speak to our thirst for things just outside the normal run of the mill. As such, we are truly thrilled to begin work with...
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April 28th 2011. The most glorious of days. A day that will live on in the lives of all those that grace the Internet... (ok maybe not) How did it all go down? Ever lose site of who you really...
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If there is anything Leeds has gained in recent years it’s the reputation for producing decent beer. Decent beer produced by some bloody, great breweries*. One of those breweries is Northern Monk. Forgive me for been late with this review,...
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