August brought the annual Leeds Pride event to our wonderful home city. The parade was the event’s biggest ever with 120 floats taking to the streets and an estimated 40,000 people in attendance. Leeds has never been prouder to support…
The decline in live TV viewers has been well documented over the years, largely thanks to the introduction of recorded shows and the rise of subscription-based streaming services like Netflix and Amazon Prime. After all, who hasn’t come face to…
This sounds like the start of a bad joke… Well, maybe in some ways, it is. You know the glitter glass heart logo, the villa, the neon strip lights, the pool and that intensely-green astroturf lawn that somehow hasn’t faded…
There’s the age old saying of ‘Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.’ but these days there’s a much more millennial equivalent… Would…
Last weekend I went on a National Holiday, or to be more specific a Mystery Tour, where the passengers don’t find out where they are going until they arrive. Our client, National Holidays, set me the challenge of capturing the…
With a free platform to share anything from art to new products, Instagram has fast become the first stepping stone for many budding entrepreneurs. If you think about it, this is revolutionary stuff. Traditionally, new businesses would need to spend…
How to run a politically-charged campaign. Many brands shy away from divisive topics when it comes to advertising and social media campaigns. It would seem the backlash of such classically misguided campaigns as Pepsi’s Kendall Jenner ad or Starbucks ‘race…
Our client Indie Bay snacks help make snacking healthier and happier. Using only natural ingredients to make their pretzel bites, they’re a source of protein, fibre and satisfaction that are almost too-moreish for a healthy snack (we’ve certainly…
What exactly is Digital currency? *Digital currency (digital money or electronic money or electronic currency) is a type of currency available only in digital form, not in physical (such as banknotes and coins). It exhibits properties similar to physical currencies but allows for instantaneous transactions and borderless transfer-of-ownership. Cash…
With so many variations and brands of products available to the consumer, it can seem impossible for brands to make an impression when their product is part of a crowd. When everything else such as core messages and target audience…
When Unilever’s CMO Keith Weed makes a stand, pretty much the entire marketing world follows suit, so his latest statement on social following should certainly rock the boat of how we approach follower growth and work with influencers. And for a…
April 1st – the time of year when marketeers get to flex their creative muscles and have a little fun with weird and wonderful product launches that could almost pass as the real deal. This year, we got the rare…
We headed across the North last month, from the top of the Moors to the hustle and bustle of Manchester with some great shoot days and various multi-disciplined projects to shout about. Starting off with the launch of a new…
In an age where we can’t remember if we’re supposed to eat eggs or not, whether avocado is actually good for us and what on earth de-mono-un-poly-saturated is supposed to mean, keeping it simple is the easiest option. That’s where…
