Need an adventure? Look no further. 

This blog goes out to all you trail blazers out there… The ones who use social media to inspire thousands of us to drop our pen and walk out of work looking for that next BIG adventure! 

I, myself follow hundreds of lifestyle, adventure and inspirational feeds on social media. Why? Because I’d rather look at them then look out the window on a rainy day in Leeds… 

We’ve all had those moments when we’ve thought… I wonder what life would be like if I stood up and walked out of work, bought a one way ticket to Thailand and figured it out along the way… Yep, you certainly have. And if you haven’t… You’re lying! Yes it would be nice but there’s only a select few who have the kahuna’s to do it, and they’re called trail blazers. 

This gives them the perfect opportunity to create social content that not many others will ever see with there own eyes! This is why we follow them on social… The updates of turquoise seas and skydiving, palm tree sunsets and tropical vibes.

This hasn’t just given the individual the power to inspire people, it’s also given brands the power too. A lot of brands are now using the travel, adventure and explorer themed content to target people and stand out.

Here are some of my favourite accounts that are doing this extremely well – Herschel Supply CoEarnest Journal, Huck Magazine, Tens, Surfdome, Barney Cools to list a few… 

A great story about how an individual has inspired thousands is that of Ernest Capbert – In this Huck article he shares what he learned from a decade at the pioneering surf brand and why surfers make great entrepreneurs. http://bit.ly/2dOAWwW

Another great social feed to look at around the adventure theme has to be the awesome GoPro! Their feed is full of adrenaline filled videos and draw dropping pictures. A feed that’ll truly make you want to hand in your notice…

Can you guess what ties all the above accounts together? Is it that they’re run by a hip young individual? Nope. The fact they use words like stocked and rad? Nope. It’s that they’ve not just created a brand, they’ve created a lifestyle! And it’s a lifestyle that sells…

So before you go back to work or carry on scrolling through your social feed just remember, take the road less traveled…

Adios.